Last year, Kmart released a holiday ad featuring men jingling their bells, as it were, in Joe Boxer underwear. It both delighted and horrified, racking up over 18 million views on YouTube.
This year, the retailer is looking to recreate the magic of "Show Your Joe" with new Joe Boxer ads. The first, "Jingle Bellies," featured men using their stomachs as drums. Funny? Sure. Buzzy? Maybe not.
Enter "Santa Baby." The video features five pregnant ladies (or non-pregnant ladies wearing fake baby bumps) breaking it down to a high-energy version of – you guessed it – "Santa Baby." There's something a bit...uh...uncomfortable about watching pregnant women dance to a song asking Santa to "hurry down the chimney tonight." But, in a way, is there any more logical progression to watching men dance in their boxers than pregnant women? Happy holidays!
Watch the full video below: