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Asos Had a Happy, Healthy Holiday Season

The British e-commerce site seems to be en route to fixing the drop in international sales that started last fall.

The holiday season may be over, but Asos's days continue to be merry and bright. The British e-tailer said Tuesday that its sales in the six weeks leading up to January 9 — also known as the big old annual gift rush — jumped 15 percent, as projected. Asos's share prices shot up 18 percent in London following the news, before settling around 9 percent by noon, New York time.

The discrepancy between Asos's performance in the U.K. and the rest of the world seems to be easing somewhat, after a strong pound made shoppers everywhere else a little less willing to buy in the first quarter. In the three months leading up to November 30, international sales dropped 2 percent, even though the U.K. got a 24 percent lift. 

When Asos execs reported those disappointing figures in early December, they explained that they were putting part of the £6.3 million of insurance proceeds the company received after a summer warehouse fire toward alleviating the pricing pressure on international shoppers. And it seems to be working: international sales got a 5 percent boost during the holiday season. (U.K. sales, for their part, are up 27 percent.) 

So there's still a discrepancy, but it is an encouraging sign. 9 percent for you, Asos. You go, Asos.

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