I really don't want to be yet another one of those people who's fawning over the indie fragrance brand Byredo, but, guys, it's good. I got a sample of the Mojave Ghost perfume a few months ago and I've been using it sparingly since, trying to stretch out the vial's lifetime by only using it for special occasions.
I like it for a weird reason, though: It smells a lot like the fragrance I wore in high school, but better and more complex. The bygone scent I'm talking about is Daisy by Marc Jacobs, which I once asked for as a Christmas gift without ever having tested it out. Such is the power of marketing.
The two share the ingredient violet, but whereas Daisy fades after about 20 minutes, Mojave Ghost keeps going and changing. At the end of the day, it has a warm, sunbaked, musky thing going on. What started out as a nostalgic attraction has turned into something different entirely. That's a kind of magic.
Byredo Mojave Ghost, $145, available at Barneys.