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Iggy Azalea Amends Steve Madden Twitter Rant, Oscar de la Renta's New Perfume to Debut in April

Plus: St. John Knits has hired a new advertising agency to attract a younger crowd.
Photo: Steve Madden

Photo: Steve Madden

After going on a Twitter rant against Steve Madden on Thursday, Iggy Azalea later took to Instagram to show her support for her collaboration with the shoe brand. The rapper commented on one photo: "I'm an artist and I'm extremely passionate and emotional and crazy sometimes because I care ALOoOoot about this shit! I love Steve and he gets it! Artists clash sometimes, it doesn't mean I dislike the brand. I love Steve Madden as an individual and as a company. I have 3 more seasons I'm making with these guys and I'm going to enjoy it." So, um, did Iggy just realize that she has three more seasons to go with the brand? {Rap-Up}

Oscar de la Renta is set to release Extraordinary, its first perfume with Inter Parfums, in April. The late designer was involved in every aspect of the perfume's creation, from the design of the bottle to the juice. For the scent, expect something with "beautiful, plush peonies and very qualitative neroli oil, a sparkle of citrus on top and a very warm woody character on the bottom." {WWD}

St. John Knits has hired the advertising agency SelectNY in an attempt to target a younger audience — meaning 30 to 45-year-olds. The retailer, which has increased its social media following by 55 percent since October, will be launching the images next month with a social media rollout. {WWD}

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