Skip to main content

Selfridges to Debut Gender-Neutral Pop Up Shop

This won't be your average shop-in-shop experience.
A look from Nicopanda. Photo: Selfridges

A look from Nicopanda. Photo: Selfridges

The line between menswear and womenswear has become increasingly blurred: girls are stealing from the boys, men's designers are showing cinched waists, and unisex lines are on the rise. So what better time than now to create a gender-neutral shopping experience? 

London based luxury retailer Selfridges is launching Agender, a gender-neutral pop up shop experience, on March 1 — just in time to stock up for spring. Designer Faye Toogood has designed the concept, which spans three floors of Selfridges' Oxford Street location, with additional gender neutral spaces in its Manchester and Birmingham stores, as well as online.

The space aims to "take its customers on a journey where they can choose to shop and dress without limitations or stereotypes;" to that end, the shop won't have any mannequins -- male or female. It will also feature exclusive launches from brands including Body Map, Nicopanda, Rad Hourani, and VFiles. Agender runs through the end of April. 

Scroll to Continue

Recommended Articles