Earlier this week, A.P.C. designer Jean Touitou made waves at his most recent menswear show when he held up a sign that read ""Last Ni##@$ IN PARIS," and repeatedly used the N-word.
Needless to say, it didn't sit well with a lot of people — least of all Timberland, a brand with which A.P.C. was set to collaborate. The N-bombs were bad enough, but then Touitou told the audience that Timberland are a "very strong ghetto signifier."
Unsurprisingly, Timberland was less than pleased with the comparison. It's since pulled out of its upcoming collaboration with the brand, with president Stewart Whitney issuing the following statement:
Yesterday we became aware of the offensive remarks made by Jean Touitou during his A.P.C. Fall Menswear show in Paris. We have chosen to immediately terminate our involvement with the A.P.C. brand, including the footwear collaboration we had planned for this fall.
Simply stated, this kind of language and approach is in complete contrast with our values. Timberland seeks to collaborate with designers and brands who are at the forefront of lifestyle trends; equally important, they must also share our values. We will not tolerate offensive language or racial slurs of any kind being associated with the Timberland brand.
The lesson? It doesn't matter if you're friends with Kanye West and Jay Z, who wrote the song "N****s in Paris" — you can't drop the N-word in your fashion show, and you definitely shouldn't alienate a major collaborator with offensive comparisons.