It's no secret by now that retailers (to varying degrees of success) have turned content creation into an integral part of their businesses. From Net-a-Porter's quarterly print magazine Porter to Shopbop's digital editorials that star the likes of Nicole Richie and Rachel Zoe, these shoppable publications have become another way for retailers to tell their stories, to give customers a look behind the scenes and to give their buys a bit more context. Barneys New York has gradually been amping up the original content on its own online editorial site, The Window, and for spring 2015, the world-famous store has announced that it's launching a print edition that's inspired by the popular web destination of the same name.
The Window's print component will, unsurprisingly, place emphasis on high-gloss photography, interviews with designers that are stocked at Barneys — the first issue includes a sit-down with Isabel Marant and a studio visit in Paris with Julien Dossena, the creative director of Paco Rabanne — and editorials starring the industry's top models wearing the best of the retailer's ready-to-wear, jewelry and accessories edits. While the Barneys in-house editorial team has a huge hand in putting together The Window in print, readers can expect contributions from some of the industry's most well-known photographers (like Christian Macdonald, Ilan Rubin, Daniel Jackson and Richard Pierce) and writers, including Christopher Petkanas, whose work has appeared in T: The New York Times Style Magazine, and W.
If you're looking to pick up the first issue, The Window will be available at every Barneys New York flagship store, as well as for download on the Barneys iPad app starting on Friday.