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Rita Ora Takes on Pop Art for Adidas, Farfetch Unveils First Ad Campaign

And Anna Ewers channels Brigitte Bardot for 'Vogue' Germany.
Photo: Charlie Engman

Photo: Charlie Engman

E-commerce marketplace Farfetch has unveiled its first print ad campaign, featuring models shot from the back — no labels or famous faces in sight. The aptly titled "Unfollow" campaign will encourage influencers and bloggers to "turn their back on the selfie" by taking photos of themselves from the back. {WWD}

Rita Ora applies pop art to clothing for her latest Adidas Originals by Rita Ora collection. The collection, which will be available March 1, includes classic sportswear silhouettes updated with comic book-style prints. {Adidas}

In addition to starring in campaigns for Alexander Wang, Marc Jacobs and Mango, Anna Ewers is Vogue Germany's March cover star. The blonde beauty was shot by Patrick Demarchelier, Peter Lindbergh, and Luigi and Iango for three different covers. Yes, three. {Fashion Gone Rogue}

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