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Theory Rebrands, Wholesale Startup Jet Raises $140 Million

And Montana might ban yoga pants.
A look from Theory's fall 2014 collection. Photo: Imaxtree

A look from Theory's fall 2014 collection. Photo: Imaxtree

Theory is getting a head-to-toe makeover complete with an updated logo, new ads and a fresh website. Natalia Vodianova posed alongside Clement Chabernaud for the brand's spring campaign that will be released later this month. {WWD}

Do you eat, sleep and breathe fashion week? Whether you're a pro or new to the scene, here's your how-to guide for doing New York Fashion Week the right way. {GQ}

Rep. David Moore of Montana introduced a bill Tuesday that could extend the state's indecent exposure law to include banning shirts that expose a person's nipples as well as pants that accentuates one's buttocks, and apparently that includes yoga pants. Let's get a #FreeTheYogaPants campaign started. {Huffington Post}

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Jet, an online membership-only wholesale club, has raised $140 million in a funding round led by Bain Capital Ventures with participation from investors including Google Ventures and Thrive Capital. The money should help accelerate the development of the startup, which only profits off an annual membership fee in order to keep product prices down for customers. {Fashionista Inbox}