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Hailey Baldwin Lands Her First Big Brand Campaign

The celeb offspring model is the spring 2015 face of Topshop's denim range.
Photo: Harley Weir for Topshop

Photo: Harley Weir for Topshop

Just last week, Topshop had the Internet abuzz with the news that it would be working on a future project with the two of the world's most famous siblings, Kendall and Kylie Jenner. Though we likely won't see the results of that partnership for quite some time, the British retailer just released its global denim campaign for spring, which stars another celebrity offspring (who also happens to be the Jenners' BFF), Hailey Baldwin.

Shot by Oliver Hadlee Pearch and styled by Topshop Creative Director Kate Phelan, the simple campaign features the 18-year-old model showing off an impressive variety of denim shapes — from retro flares to super skinnies to a relaxed, destroyed boyfriend style. This marks the first big-name fashion campaign for Baldwin (who was the face of Revolve Clothing for holiday 2014), though she's been making waves in the industry as of late: Not only has she walked the runways for Topshop, Sonia Rykiel and Moschino menswear, she's been featured in Love, i-D and Vogue. They say that it's best to catch a star as it's ascending, so we're betting that Topshop is just the first brand of many who will cast the buzzy Baldwin in 2015.

Read on to see the full print campaign.

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