For such high-profile, hysteria-inducing celebrities, the Kardashian sisters opted for a surprisingly intimate gathering at the posh Academy Mansion off Park Avenue to celebrate the launch of their latest venture, Kardashian Beauty, on Tuesday. The collection features seven hair products, including a dry shampoo and "Pure Glitz" hair spray (because, obviously), and eight styling tools, from a back comb to super-power hair dryer — all in pretty, understatedly sleek and klassy packaging.
While Kourtney couldn't make the cross-country trip, Kim and Khloe did, conveniently right before New York Fashion Week kicks off. Kim, along with her new straight-ironed lob, made her solo grand appearance fashionably late — setting off a collective gasp and a frenzy of flash bulbs in the small room. She gamely chatted with a few select friends and business associates before making her way through the cameraphone-toting crush of party-goers to pose for publicity shots and make her exit less than 30 minutes later. Sad face.
Refreshingly, Khloe — sporting bombshell waves, courtesy of celeb hairstylist and friend Jen Atkin — arrived a respectable 15 minutes into the two-hour event. And the younger Kardashian was happy to chat with the modest crowd of unabashedly starstruck industry people and media. An early-bird, myself, I took advantage of Khloe's timeliness to corner her for a lively discussion on the next possible step in the Kardashian empire and bro-in-law Kanye West's upcoming fashion show.
You and your sisters have conquered so many categories. What's the dream product that you would want to create next?
We, my sisters and I, are so in love with fashion -- and with fashion, comes the glam aspect we love. We do it every day. We think we really taught our sisters about how to love the process of glam. And Kendall -- Kendall's very natural, but she still loves the process. She's a model. She loves all that. So for us, this is definitely just a natural progression and this is our dream. But we don't want to have this for a year. We want to have this for the next 20, 30 years — really something for our families. So really just nurture this and hopefully have it grow. Who knows. We were maybe talking about skincare... You never know!
What are we going to see from you and your sisters during Fashion Week?
Kanye has a fashion show on Thursday, so we're going to all be there. My mom's coming into town. I know Kendall's walking in a few shows. This is a family affair.
What can you tell us about Kanye's show?
I don't know anything about it... but I like that. I like being surprised, like everybody else.
Did you get a pair of sneakers?
I did. I got a pair of sneakers. I had to get a pair of sneakers! The whole family besides Kourtney did because her foot's so small! She wears a size five and they're men's. She's a women's five. She's like, "make me a custom pair." I think it's so funny. So I don't know if they will. She has, like, baby feet.
This interview has been edited and condensed.