We've been tracking the spring campaigns very closely, and one in particular — the shoot for Red Valentino, the younger, lower-priced line from the Italian fashion house — gave us a major sense of déjà vu.
The ads, shot by Venetia Scott, are a series of dreamy, slightly washed out images that feature model Amalie Schmidt wearing some sweet, girly dresses in an open meadow, with a horse as her co-star. Sure, this isn't the most unique concept, but the style and composition of the photos are eerily similar to the Juergen Teller-lensed campaign for Marc Jacobs's Daisy Eau so Fresh fragrance, which was highly memorable when it was first released in 2011. The same aesthetic was carried through the first commercial for the perfume (which you can watch right here) and in every campaign since — including the ads directed by Sofia Coppola.
See more of the Red Valentino images below, and tell us: are these campaigns a bit too close for comfort?