He's covered magazines. He's sat front row at his mum's fashion shows. And now, Brooklyn Beckham, the heartbreakingly handsome son of Victoria and David Beckham, is making the crossover into bona fide fashion stardom.
The 16-year-old is the spring face of Reserved, a Polish fashion brand with over 1,000 store locations in Europe, and he took to his Instagram Wednesday to share the just-released images. In keeping with the "celebrity offspring as models" phenomenon, he's following in the footsteps of Georgia May Jagger, who starred in a previous campaign for Reserved.
Of course, Brooklyn isn't the first of the Beckham boys to lend his face to a fashion campaign: His dad has starred in ads for H&M (for his own collaboration with the retailer), as well as Belstaff, Breitling and Emporio Armani, while his little brother Romeo made his adorable debut in Burberry’s spring 2013 campaign. Don't worry, little Cruz and Harper: your times will come.
Scroll through for a selection of images, and see more from Beckham's Reserved campaign on his Instagram page.