If we're living in the age of the social media model, one of the leading tropes of these catwalkers' Instagram and Twitter accounts is the Sheet Mask Selfie, a photo composition style used by humorously self-aware ladies like Tilda Lindstam (pictured above, with Leonardo DiCaprio) and Ali Michael.
Naturally, the sheer regularity of these posts got me wondering which masks they're putting on their faces. And, following that, can I transform myself into a model if I do the same?
As ever, no. But since most things in beauty — if not in life — are worth trying at least once, I asked seven models about their favorite masks and application methods backstage during New York Fashion Week. Here's what I learned.