April has arrived, and you know what that means: the Apple Watch will finally be here soon, too. (Wait, were you not counting down the days to its April 24 shipment date?) And, whether through Apple's own outreach to fashion teams or editors' eagerness to capitalize on the device's buzz, the watch has been popping up again and again in the pages of various style magazines. (That's not even counting the 12-page ad Apple took out in the March issue of Vogue.)
Scroll on for the Apple Watch's appearances on covers and in editorials thus far, ranked from least to most effective.
We see what you're doing here, Sunday Times Style, pairing the sport band version of the Apple Watch with an old school cotton sports tee for an easygoing athletic vibe. But recreating the watch's face in clownish colors on Guinevere Van Seenus's human face... is that doing the device any favors?
One of the very first appearances of the Apple Watch on a fashion glossy, the device manages to look fairly elegant on the cover of Vogue China — if a little out of place next to the other jewels and Céline dress model Liu Wen is wearing.
Now we're getting somewhere. Flare released two May covers this week, both of which feature Hailee Steinfeld wearing the Apple Watch. The white band is all right, but pairing the black band with a short halter dress from Alexander Wang's spring collection and pushed-back hair is the truly winning combo here. The look rides the line between dressy, sexy and sporty — exactly where the watch works best.
Another vote of confidence for the border between sporty and luxe. Vogue Japan went all-in on the bright colors and technical fabrics, styling model Mona Matsuoka in another look from Wang's spring collection, candy-colored extensions and a bright blue watch band. Wearable in real life? For some people, sure. But as far as selling the Apple Watch dream goes, this is by far the most compelling styling yet.