I love trying mascaras. There's always a new one coming out, making crazy promises coupled with surreal advertising campaigns featuring lashes so lush and long they look frightening. But, hey, if it costs less than $50, I'll try it. You know how some people like to switch shampoos every time they finish a bottle, so their hair doesn't get too used to anything? I feel the same way about my eyelashes.
I recently bought Benefit's new Roller Lash mascara because it claims to have "super-curling and lifting" powers. The brush has lots of tiny hooks on it that are designed to curl lashes as they apply the mascara. I had naive hopes it would be as effective as my eyelash curler, but alas it was not; the best way to get maximum eyelash curl is still the old-fashioned, scary pinching way. That being said, Roller Lash on its own curls eyelashes more than any mascara I've tried. I'd estimate it has 40 percent of the effect of the curler. So for days when I don't have the time or energy to use an eyelash curler, this product is an easy alternative. I also think that the brush design helps prevent clumping, making for longer, fuller lashes, too. Sorry Sephora, looks like I may have found a mascara I can stick with.
Benefit Roller Lash, $24, available at Sephora.
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