Designers appearing in campaigns for their own products is definitely not a new phenomenon in the fashion industry. Marc Jacobs, Tom Ford, Angela Missoni and Jason Wu have all posed in advertisements for their own brands — even the legendary Yves Saint Laurent modeled in the nude for the French house's first male fragrance, Pour Homme, in 1971.
However, designers appearing in campaigns for other houses is a much less frequent occurrence, but it's happening in a big way for fall 2015. Givenchy designer Riccardo Tisci unveiled on Instagram Tuesday that Donatella Versace will star in the label's fall 2015 ads, as part of a "Givenchy Family" campaign. According to his hashtags, the ads were shot by Mert and Marcus, and likely styled by Carine Roitfeld, who also shared the photo — and who we wouldn't be surprised to see starring in the campaign herself.
The only other example of this that immediately comes to mind is Victoria Beckham in Marc Jacobs's spring 2008 ad, which was shot in the same year that she started her label, so she really wasn't considered a force in the industry just yet.
Tisci has always stood out for his casting, from helping transgender model Lea T. rise to fame to featuring albino model Stephen Thompson in past Givenchy ads. We can't wait to see this campaign come together when it's officially released closer to September.
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