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How to Shop Lilly Pulitzer for Target

The collaboration officially goes on sale this Sunday, but New Yorkers will have the opportunity to shop the collection three days early.
Lilly Pulitzer for Target. Photo: Target

Lilly Pulitzer for Target. Photo: Target

On Sunday, Lilly Pulitzer's much-anticipated collaboration with Target will go on sale nationwide at Target stores and on

The 250-piece range spans apparel and accessories for women and children (including, for the first time, sizes above a 16), as well as beauty products and home goods, all done in the brand's signature colorful prints.

Those living in New York can get their hands on the collaboration early by showing up at Bryant Park at 8 a.m. this Thursday, where a pop-up shop will be selling the full range of merchandise until 6 p.m. (There will also be opps to play ping pong, drink juice and get a manicure, all of which sounds like a better alternative to being at work on Thursday.)

For those who won't be heading to Bryant Park, here's what you need to know to shop the collection on Sunday:

The collection will go live "very early" Sunday morning ET. The exact time is not being shared publicly.

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Target stores will open at normal hours. Goods from the collaboration will be spread out throughout the store — apparel will be in the apparel section, beauty in the beauty section, and so forth. Home items will be located in the seasonal area near the back of the store.

You can see the full range of available items at Prices too.

There will be no limit to how much you can buy in store. purchases will be limited to five of the same item.

Some items will only be available on Forty, to be precise, as well as all plus-sized women's apparel.

You have 14 days to return your purchase to a Target store or on That's much shorter than Target's standard 90-day return window.

Target declined to say whether the collection is expected to sell out quickly, but past experience suggests that certain popular items will sell out within a few hours, while others may make it to the discount section.