At its NewFronts presentation Monday in New York, Yahoo announced plans to produce a digital series under its Style vertical entitled "I Am Naomi," with the model starring and executive producing. The series will give viewers "a backstage pass as she spends time with the world’s most powerful and influential people." It will air on Yahoo Screen, the company's on-demand streaming service.
"I think there's something so unpredictable and, like the word that she used onstage last night, spontaneous about her," said Yahoo Style editor in chief Joe Zee. "But my favorite part about Naomi is that a lot of people don't know how hysterical she is, full of bites. You've seen her on TV before and she's always so funny and really engaging."
Zee says the show will be a hybrid between reality show and talk show and will bring unexpected guests together in conversation with Campbell. "So many different people from different walks of life love her," he said. "She was with Hillary Clinton the other night and she knows Oprah and Justin Bieber is obsessed with her. I thought, 'Who else can get the cross section of people that Naomi can?'"
Since launching in September, Yahoo Style has produced several shorter video series, including "Fashion Bites" and "I Yahoo'd Myself," but Campbell's series will feature longer episodes. "We've done a bunch of digital series before but nothing of this stature," said Zee.
Zee says it's early stages yet and there is no timeline for when the show will be ready to air. For now, we'll just have to re-watch "Empire" episodes for our Campbell fix.
Update: This article has been edited to include our interview with Joe Zee.