After nearly a decade in the States — during which, it launched 39 stores, a U.S. e-commerce site and built up a good amount of brand awareness around its minimal, inexpensive clothing — Uniqlo said Tuesday that it is now looking to push further into the country.
But before you get too excited, know that this is not "Oprah." Not everybody will be getting a Uniqlo (yet). But a few metro areas will be! Like: Seattle, D.C. and Denver. Boston's Faneuil Hall will be getting a store this summer, too, as will Chicago's Michigan Avenue in the fall.
As we mentioned, Uniqlo has 39 stores in the U.S., so it's not nearly at the scale of, say, H&M, which has 364 U.S. stores at last count. While Uniqlo plots its overseas expansion, the brand has also been reworking the much more mature store network in its home country of Japan, which still accounts for the majority of its revenue. In the first half of the year, Uniqlo closed 31 locations and opened another 20, bringing its store count down to 810 stores in March, from 824 in September.
If your area isn't getting a Uniqlo store just yet, we wouldn't worry too much. This is just the start of the brand's rollout on this side of the Pacific.