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'W' Magazine Partners with IMG For Social Media-Driven Model Search

Yet another chance for aspiring models to break into the industry via Instagram.
This could be you! Photo: Mert and Marcus for 'W'

This could be you! Photo: Mert and Marcus for 'W'

There seems to be no better way for aspiring models to get scouted these days than through their social media channels: Marc by Marc Jacobs has cast two campaigns using the #CastMeMarc hashtag, Guess discovered one of its newest faces on Instagram and IMG, arguably the most powerful agency in the industry, searches for talent using a dedicated handle and hashtag — @weloveyourgenes and #WLYG, respectively — that are manned by its development team.

Now, IMG is taking its international hunt to the next level by partnering with W magazine on the glossy's first-ever model search, which officially kicks off on Thursday. By tagging photos with #WmagModelSearch and #WLYG, hopefuls can have their photos seen (and judged) by the likes of Edward Enninful, W's style and fashion director, as well as famed photographer Mario Sorrenti, who both have worked with the likes of Lara Stone, Kate Moss, Daria Werbowy and many more over the years. If there is a duo who can truly launch a model's career into the stratosphere, it's this one.

W is known for discovering fresh faces, spotlighting who’s next, and nurturing new talent, so we’re thrilled to team up with IMG for our first-ever model search,” said Enninful in a release about the competition. “Social media provides models with a new platform for expression and it is more powerful than ever — it can truly propel their careers — and we’re excited to be part of this movement.”

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The winner of the search, to be chosen by the IMG and W teams, will be flown to New York to appear in an upcoming issue of W, and will have the opportunity to sign with IMG. However, there will also be a chance for readers to choose their favorites through W's People’s Choice competition, which will take place in June on the magazine's website.

If there's ever been a time to brush up on your selfie skills, we're thinking it's right now, friends.