While most fashion obsessives tuned in to Sunday night's Billboard Music Awards to see Taylor Swift debut her supermodel-packed music video for "Bad Blood," Balmain's Olivier Rousteing dropped an unexpected announcement that immediately had social media abuzz. The designer arrived on the red carpet with Jourdan Dunn and Kendall Jenner in tow, both wearing head-to-toe looks which we thought were by the French house. However, Rousteing took the opportunity to tell the world that the ensembles were actually a first look at Balmain's upcoming collaboration with H&M.
The Swedish retailer has proved that it's fond of surprise collaboration announcements: Alexander Wang unveiled his with a secret after-party at Coachella and a midnight Instagram post that teased the news. E! correspondent Giuliana Rancic didn't get any additional details about the forthcoming collab — though H&M took to Twitter to confirm that it will be available beginning November 5 — but she did admit that Rousteing and his model sidekicks are "a crew you want to hang out with." Considering the designer's carefully considered "Balmain Army" and his huge social media following, we're thinking that's the exact sentiment he's going for — and the one that helped him score a deal with one of the most well-known retailers around the globe.
Stay tuned for more details on the Balmain for H&M collaboration as they emerge.