The latest established, storied brand to hire some young, promising design talent as part of a revamp strategy? Courrèges, the French design house founded in 1961 by André Courrèges and still known for its '60s modern-futuristic aesthetic. Courrèges sold his company to former ad execs Jacques Bungert and Frédéric Torloting in 2011, and its first official artistic directors since the founder have just been announced: Sébastien Meyer and Arnaud Vaillant. (WWD was first to report the news, later confirmed by a rep for Courrèges.)
Aged 26 and 25 respectively, they may not be household names yet, but their buzzy, two-year-old French womenswear label Coperni seemed to be on its way towards becoming one. The brand's charming wares — minimalist and wearable but with intriguing design details — were already stocked by influential retailers like Opening Ceremony, Colette, Dover Street Market, 10 Corso Como and The Webster. It won the ANDAM Award's second prize last year, and is on the shortlist for this year's LVMH Prize.
However, according to a press release, the designers plan to put Coperni on hold to focus on their new gig, which is somewhat surprising given their momentum. Their appointment is effective immediately and they'll present their first collection for Courrèges for spring 2016 in October.
Courrèges's 1964 "Space Age" collection influenced much of the fashion during that time and the brand's vintage pieces are still coveted. However, its new owners have been rolling out initiatives to bring it into the modern age, still with a futuristic sensibility. Last fall, the brand opened a new store in Paris's sixth arrondissement, and in March it launched a collection of makeup with Estee Lauder — with a video starring Kendall Jenner.