Since its inception in 2010, we've watched New York-based label Honor show great promise with its dreamy collections of high-end womenswear. Designer Giovanna Randall's ultra-feminine pieces, proudly produced in the Garment District, have proved to be red carpet favorites — Christina Hendricks, Alexa Chung, Diane Kruger and Keira Knightley are among the label's celebrity fans — and consistently earned positive reviews from editors. However, the brand's business model wasn't working as it stood, and multiple sources have confirmed to Fashionista that Honor is putting its ready-to-wear business on hold in order to focus on bridal and custom orders.
A spokesperson for Honor provided the following statement: "As of May 29, 2015, Honor will be refocusing its efforts on bridal and special order business. We are incredibly grateful to our loyal customers and creative partners and proud of what has been achieved by our dedicated team. Our expectation is that the Honor brand credence will remain intact under the direction of Giovanna Randall and re-emerge in the future."
Randall started the line after dropping out of a pre-med program to pursue her passion for design, and told Fashionista last year that her family helped to fund her line from the beginning — namely her husband, Eric Laufer, who invested heavily in the brand. Honor's Meatpacking district store on Gansevoort Street, which opened in 2011, closed its doors last October, and though the in-house design team is staying on board, a source close to the company tells us that much of the staff was laid off.
We'll miss Honor's beautiful shows during Fashion Week (and the fashion films the label's so good at), that's for sure.