Following the launch of the Apple Watch, Apple Senior Vice President of Design Jonathan Ive is moving into uncharted professional territory. According to a company-wide e-mail from CEO Tim Cook posted by 9to5Mac, Ive has been promoted to the newly established role of Chief Design Officer, for which he'll be responsible for all Apple design.
Cook writes that the new job is a reflection of the work Ive has already been doing across hardware, software, the company's retail stores, Apple's Cupertino campus and product packaging. To help Ive take on this bigger picture role, Richard Howarth and Alan Dye are getting bumped up to vice presidents of industrial and user interface design, respectively.
So, why should you care? For starters, Ive's focus on retail design will no doubt bring him into closer contact with Angela Ahrendts, Apple's SVP of retail and online stores and the former CEO of Burberry. And in the course of Apple's marketing efforts around the Apple Watch, Ive has been one of the company's main emissaries out there building ties with the fashion world, appearing at an Apple Watch event attended by Anna Wintour and Karl Lagerfeld at Colette last September and hitting up Condé Nast's International Luxury Conference to plug the device. With this new, higher profile gig, we'd guess that the fashion world will be seeing much more of Ive than it already has.