Skip to main content

Abercrombie & Fitch Hires Former 'Lucky' Creative Director

The brand is making several key hires to help execute its turnaround.

On Wednesday, Abercrombie & Fitch announced that it had hired former Club Monaco men's designer Aaron Levine, known for elevating the brand's men's product and embodying an overall #menswear vibe, as its own head of men's design. This followed the hiring of Kurt Hoffman, Club Monaco's former senior director of men's merchandising, as general manager of Abercrombie & Fitch men's.

We've learned those are not the only significant hires the ailing teen retailer has made, and there are more to come.

Former Lucky Creative Director Katia Kuethe has joined Abercrombie & Fitch as creative director of marketing. She was in her role at Lucky from October 2013 until this month, according to her LinkedIn — a timely move as the magazine recently announced that it is going out of print. Before that, Kuethe was senior director of creative at Kate Spade. Eva Chen once described her as "effortlessly cool."

The company also hired a new head of design for Hollister Girls, Lisa Lowman, who comes from the similarly-named (but unrelated) Lucky Brand.

Scroll to Continue

Recommended Articles

"As we have previously announced, we have some work underway to help us restore our brands to a higher level of esteem," company spokesperson Michael Scheiner said of the new hires, in an email to Fashionista. Both Kuethe and Lowman have already started at the company, he says, and Levine will be starting soon.

Abercrombie is still on the hunt for a new head of A&F women's design. We wonder where the company will poach from next.

Homepage photo: Jason Merritt/Getty Images

This article was updated to include the hiring of Kurt Hoffman from Club Monaco.