Gucci's still relatively new Creative Director Alessandro Michele took the Italian house's cruise 2016 collection to the New York streets earlier this month — literally, the brand blocked off an entire city block to help extend the runway — and he kept with that urban jungle theme for the label's fall 2015 campaign, which was released on Tuesday. Shot by Glen Luchford (whom Michele also brought on for Gucci's 2015 pre-fall collection), the images have an editorial quality, featuring up-and-coming models wandering the city in glamorous clothes — though many are in decidedly unglamorous situations, like waiting on a subway platform or riding a public bus.
Michele's new, carefully crafted aesthetic and story for the brand is on full display here: Gone are the high-gloss studio sets, supermodels and exotic locales that used to characterize Gucci campaigns, and while there's a hint of sensuality in one close-up bedroom shot, the images as a whole read more romantic than sexy. Here, the hip, vintage-inspired looks take center stage, worn by relative unknowns — Tessa Charlotte Bruinsma, Tobias Lundh, Lia Pavlova and Sven de Vries — who add to the sense of intrigue.
While the art direction, casting and the fashion itself — aside from the label's traditional horsebit details and interlocking Gs — are nearly unrecognizable from Gucci's offerings just one year ago, that novelty makes every new release from Michele more exciting. Enlarge the gallery below to see more images from the campaign.