Maison John Galliano is moving on.
Four years after the brand fired its namesake designer for going on an anti-Semitic rant in a Paris cafe, it has rebranded and taken on a fresh logo created by the creative agency Atelier Franck Durand. According to a release from the company, it's replaced the gothic lettering with a typeface based on an 18th century wood engraving: All upper case, rather even keeled and very much in line with other high fashion brands' logos — Lanvin, for instance, comes to mind.
Later in the year, the fashion house will release a campaign shot on the streets of London — to "evoke the brand's beginnings" — that bears the new visuals.
And while Galliano the brand is carving out a new identity for itself, Galliano the man is busy doing the same. The designer, who returned to the runway as the creative director of Maison Margiela in January, spoke at a London synagogue over the weekend, apologizing for his actions in 2011 and explaining that he's taken responsibility for his alcoholism. While the damage Galliano did runs deep, he certainly seems committed to proving himself to the world again.