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Must Read: 'Cupcakes and Cashmere' to Launch Fashion Line, Kim Kardashian's Makeup Artist Draws Fire

And Rag & Bone is opening a second store in London as it hones in on international growth.

Kim Kardashian's makeup artist under fire for posting photo of a child wearing makeup
Is it appropriate to apply makeup on young girls? The debate reared its ugly head on the Instagram account of makeup artist Mario Dedivanovic (the man partly responsible for Kardashian's highly contoured look) after he posted a photo of a girl in winged eyeliner and plum-colored lipstick on Monday. At the time of writing, the post had attracted more than 12,600 likes and 557 comments, substantially more than any other recent post of his. {Instagram}

Alexander McQueen plans to become a €500 million business
By expanding its retail presence, particularly in Asia, as well as its leather goods category, Alexander McQueen is aiming to double its business in three to four years, parent company Kering revealed on a field trip with investors on June 19. Even if it does grow its store fleet to 90 in the next three to four years, the business won't be large enough to have a significant impact on Kering's bottom line, however. {WWD}

Martha Stewart Living finds a new home
Sequential Brands Group, which has a controlling stake in Jessica Simpson's billion-dollar eponymous label as well as Justin Timberlake's William Rast clothing brand, has agreed to buy Martha Stewart Living Omnimedia in a deal that values the media giant at $353 million. About half of Martha Stewart Living's revenue comes from its publishing operations; it also sells home products via Home Depot and Macy's. Stewart herself will remain a significant stakeholder in the combined company. {Reuters}

Soon, "Cupcakes and Cashmere" can hang in your closet
Emily Schuman can add "designer" to her growing résumé. The Cupcakes and Cashmere blogger is preparing to launch her own line of mix-and-match separates, including a striped tee and white lace skirt, priced between $80 and $180. The California-inspired debut collection launches July 6 at Nordstrom and Shopbop. {Cupcakes and Cashmere}

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Rag & Bone seeks growth abroad
Rag & Bone has global expansion on the brain, and it's hired a host of executives to make it happen. Johanna Murphy has joined the company as its first global chief marketing officer from Ivanka Trump, where she held the same title. Tim Briggs, formerly of Burberry, has signed on as vice president of merchandising, and Helen Costello has joined the as managing director of international from Bottega Veneta. Rag & Bone currently operates 20 retail stores in the U.S., but apart from one company-operated store in London and a handful of franchise stores, it has done little on the international front. The company is now looking for a second location in London, and at ideas for the Middle East and the rest of Europe. {WWD}

Colette x Casetify partner on Apple Watch band
Prepare for the rise of custom Apple Watch bands. Chic French concept store Colette and tech accessory maker Casetify collaborated on a striped Watch band, rendered in Colette's signature navy and white on sweat-resistant polycarbonate silicone. The limited-edition band is available for purchase at Colette in Paris and online. {Casetify}

Jeremy Scott and Moschino are a match made in fashion heaven
With his flashy, tongue-in-cheek designs and host of celebrity ambassadors, Jeremy Scott has put Moschino back on the map in less than two years. The Los Angeles-based designer, who cast pop star and personal friend Katy Perry in the Italian brand's fall campaign, has increased sales tenfold since he was hired in October 2013. Michelle Stein, president of Moschino's parent company, Aeffe U.S.A., said to The New York Times: "He was the ideal choice in retrospect, since he possessed many of the characteristics that Franco possessed." The numbers speak for themselves. {The New York Times}

Kim Kardashian and Kanye West are having a boy
Prince George won't be the next generation's only male trendsetter. On Father’s Day, Kim Kardashian announced via Instagram that she and husband Kanye West are expecting a son. The news comes less than a month after she announced her pregnancy on an episode of "Keeping Up With the Kardashians." {Us Magazine}

FIT lays out ambitious five-year plan
After 70 years in operation, the Fashion Institute of Technology is in need of a makeover. Dr. Joyce Brown, president of FIT, outlined a strategic five-year plan, which will see the introduction of a new building, an innovation center, a revamped curriculum and tighter relationships with fashion companies. The plan is made possible from a $74 million grant from City Hall. {WWD}