The Fashion Spot, a 14-year-old fashion news and forum site owned by TotallyHer Media, has laid off two of its five-member editorial team, including its editorial director, Amina Akhtar, Fashionista has learned.
Akhtar, the founding editor of The Cut and former executive editor of Elle.com, was brought on as editorial director of the site just 11 months ago. At the time of her hiring, TotallyHer Media said it was substantially increasing its investment in the site, which was then bringing in a monthly audience of 2.5 million, per Comscore. Today, the site claims to bring in 4.3 million readers per month.
Akhtar confirmed by e-mail that she is no longer with the company, and had "already [been] preparing to leave." Meg Clark, the site's social media editor, was also let go. She declined to comment by e-mail.
According to a spokesperson for Evolve Media, which owns TotallyHer Media, "Amina Akhtar and Meg Clark were laid off as a direct result of TotallyHer’s acquisition of TotalBeauty.com. This was a planned part of our acquisition strategy, as there was redundancy between the two teams." Emrah Kovacoglu, founder and managing director of TotalBeauty.com, will now oversee The Fashion Spot team.
The spokesperson added that no members of the site's sales staff have been affected, as we had reported previously.
Homepage photo: Danielle Levitt
This story was updated with statements from Clark and Evolve Media.