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Valentino Gets Trippy in Pre-Fall Campaign

The Italian label follows up its stellar spring campaign with some optical illusions.
Photo: Michal Pudelka for Valentino

Photo: Michal Pudelka for Valentino

When it came to the spring 2015 ad campaigns, Valentino had the runaway hit with a dreamy series of 20 mermaid-inspired images by up-and-coming photographer Michal Pudelka. It looks like the magic that Creative Directors Maria Grazia Chiuri and Pier Paolo Piccioli made with Pudelka was the beginning of what may become a long-term partnership, as the duo chose him to capture its pre-fall collection in a similarly artistic campaign.

Shot in Bratislava (where Pudelka was born), the ads feature models Maartje Verhoef, Ine Neefs and Grace Hartzel, styled by Karl Templer. The ladies pose in the label's colorful accessories and sweet, youthful dresses against a mirrored wall, making for a visually compelling — if not a little trippy — composition.

If we have one complaint about the photos that have been released thus far, it's the lack of Derek Zoolander and Hansel, who were the clear stars of the Italian house's runway show this past season. But hey, maybe they'll be around for spring. Check out more images from the campaign in the gallery below.

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