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Must Read: Tory Burch to Launch Tory Sport, LVMH Might Be Eyeing Victoria Beckham

And a transgender modeling agency has opened in Los Angeles.

Tory Burch to launch sportswear line
Tory Burch is launching Tory Sport, a collection of yoga, tennis, golf and running apparel, for fall 2015. During the upcoming New York Fashion Week, her original store on Elizabeth Street in downtown Manhattan will become a Tory Sport pop-up shop, with a permanent store to open on Fifth Avenue a few months later. {Vogue}

Cookie rocks Moschino in "Empire" trailer
Fox released the first trailer for the second season of the much-hyped TV series "Empire." In it, we see a blinged out Cookie Lyon — played by Taraji P. Henson — in the same denim and gold jacket Katy Perry models in Moschino's fall 2015 campaign. We’ll let you decide who wore it best. {YouTube via Fashion Gone Rogue}

All-transgender modeling agency opens in L.A.
Caitlyn Jenner's very public transition has given greater visibility to the trans movement and models like Andreja PejićLea T and Hari Nef continue to blaze trails in the fashion world. Making now a natural time for the launch of the country's first modeling agency devoted to transgender men and women. Called Apple Model management, the agency is based in Thailand, and has just opened an L.A. branch. {Elle}

Inside J.Crew's first Mercantile store
J.Crew quietly opened its first lower-priced Mercantile store in a mall in Dallas, and aside from its central location, it's pretty much identical to J.Crew Factory. While analysts caution that the retailer could be diluting its brand and confusing consumers, J.Crew CEO Mickey Drexler assures that there's no risk of cannibalization. {Bloomberg}

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Victoria Beckham to sell stake in company?
Since she has been spotted meeting with Pierre-Yves Roussel, chief executive of the LVMH Fashion Group, rumors continue to fly that Victoria Beckham is selling a stake in her company. Analyst say that her company is poised for exponential growth given its recent success, but may be need an influx of capital. {The New York Times}

Was it Caitlyn who broke the Internet?
After years spent in a house overrun with Kardashians, it seems Caitlyn Jenner has picked up a lesson or two about how to generate buzz via the Internet. In June, her Vanity Fair cover nearly quadrupled the magazine’s online traffic, which rose from 4.3 million unique visitors to 15.4 million. For comparison’s sake, about 4.3 million visitors flooded Paper’s site to see Kim K’s infamous “Break the Internet” nude cover shot by Jean-Paul Goude. {WWD}

Designers, editors call NYFW: Men’s a success
We called it first in our review, but The New York Times spoke with a group of designers, editors and stylists who unanimously deemed the inaugural New York Fashion Week: Men’s a success. It will return for the fall 2016 season on January 28, 2016. {The New York Times}

Public School shoots fall ad in office, not school
Public School chose the most pedestrian of locations for its fall 2015 campaign: an office...with fluorescent lighting, a vintage Apple clunker, file cabinets, cubicles and all. The campaign was shot by Greg Harris and features models Karolin Wolter and Sam Worthen. Manila folders never looked so chic. {Fashion Copious}

Coty USA President Marc Rey steps down
Marc Rey, the current president of Coty USA and senior vice president of North American business, has resigned. The new follows Chief Communications Officer Catherine Walsh resigning in January after 14 years; and the departure of Chief Marketing Officer Steve Mormoris. {WWD}

Homepage image: Tory Burch at last year's CFDA/Vogue Fashion Fund Awards. Photo: Theo Wargo/Getty Images.