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Emilio Pucci Gets a New CEO With Its New Creative Director

LVMH has made another outside hire to helm the new Pucci.
A look from Emilio Pucci's "pilot episode" collection. Photo: Emilio Pucci

A look from Emilio Pucci's "pilot episode" collection. Photo: Emilio Pucci

Emilio Pucci is getting some more fresh blood. After naming MSGM's Massimo Giorgetti as its new creative director in March, the LVMH-owned company announced Tuesday that it is bringing on another outsider as CEO.

Mauro Grimaldi, currently vice president of sales, marketing and communications at Elie Saab in Paris, will assume the CEO post on Sept. 14. Prior to his two years at Elie Saab, he was the West/Central Europe director for Salvatore Ferragamo for six years. Like the CEOs of LVMH's other fashion houses, which include Dior and Givenchy, he reports to Pierre-Yves Roussel, chairman and CEO of LVMH's fashion group.

Pucci has been without a chief executive since April 2014. Its last CEO, Alessandra Carra, served for three years before decamping for Agnona, the luxury label owned by Ermenegildo Zegna Group and formerly helmed by Stefano Pilati. Laudomia Pucci, daughter of the late Emilio, served as interim CEO, and will stay on as image director as well as a member of the board of directors.

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Giorgetti, who continues to operate his own label while working at Pucci, will show his first full collection for the house in Milan in September. Last month, he released a promising 19-look capsule — dubbed a "pilot episode" — at Pitti Uomo in Florence, which introduced both a new logo (the brand's initials intertwined with a Florentine lily) and a new design direction, one that combines Pucci's heritage of prints and colors with Giorgetti's affection for texture and more adventurous silhouettes.