With no tents and no Mercedes-Benz, New York Fashion Week is going to look pretty unfamiliar come September. And now there is a new NYFW logo for us to adjust our eyes to.
The CFDA, which took control of the official Fashion Calendar last year, worked with agency Redscout on new branding for the biannual event, landing on the above logos. The CFDA, seen broadly as a governing body of New York's fashion industry, said that the colors are taken from the flag of New York City. The splits in the lettering are meant to suggest "both garment stitches and City street lines."
So why a logo? “The campaign unifies New York Fashion Week as a whole, including runway venues and independent shows that are not part of a major venue, which account for almost two-thirds of the two main women’s seasons,” Steven Kolb, CEO of the CFDA, said in a statement.
While a noble goal, it's not going to unite everyone. According to WWD, IMG will have its own New York Fashion Week logo to designate the events taking place within its official venues: Skylight at Moynihan Station, at 360 West 33rd Street in midtown, and Skylight Clarkson Square, at 550 Washington Street in Soho. “The campaign was developed with their knowledge, understanding and support. It’s not news to anyone," Kolb told the trade of IMG, pointing out that the CFDA is "keeper of the schedule."
The CFDA is being relatively free with rights to use of the logo. Anyone interested, even if they're not showing on the official schedule, can submit an application on the organization's website.
The campaign also has the support of Mayor Bill de Blasio, who said in a statement, "CFDA’s new campaign will further strengthen New York Fashion Week’s global impact – providing an inclusive brand for all to use throughout the week."
Though the CFDA chose to reveal the logo on the first day of the inaugural New York Fashion Week: Men's, you won't start seeing it around the city until the women's event in September.
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