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Must Read: Estée Lauder Taps Irene Kim, Under Armour Reveals New Star-Studded Campaign

And Converse collaborates with Missoni.

Under Armour launches new "I Will What I Want" campaign
Supermodel Gisele Bundchen, American Ballet Theater principal Misty Copeland and Olympic skier Lindsey Vonn star in the new campaign for Under Armour Bra, highlighting the sports bra's innovative features designed for a variety of workouts. {Fashionista Inbox}

Converse and Missoni collaborate on a line of limited edition sneakers
The collaboration, which debuted on the runway and hits stores July 17, includes the Converse Chuck Taylor All Star ‘70 as well as the Deck Star sneakers. The summery silhouettes feature signature Missoni textures. {Converse}

Sofia Richie is having a ball in the fall 2015 campaign for Madonna’s Material Girl
‘It’ girl Sofia Richie, Nicole's younger sister, is still having a moment, having just been named the new face Madonna’s juniors clothing line, Material Girl, which is celebrating its fifth year in business. The campaign sees Richie looking young and glam, blowing out candles at The Jane Hotel in New York. {Fashionista Inbox}

Estée Lauder names Irene Kim global beauty contributor
The cosmetics giant has brought on model/street style star/social media sensation Irene Kim as its global beauty contributor. Raised in both the U.S. and South Korea, the rainbow-haired beauty has built a significant following in the Asian country well known for its beauty products and practices. She will regularly contribute and create content for Estée Lauder’s online and social media platforms. {Fashionista Inbox}

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Natalia Vodianova returns as the face of Calvin Klein Euphoria
To celebrate the 10th anniversary of its Euphoria fragrance, Calvin Klein debuted a new global advertising campaign including print ads and a commercial, starring supermodel Natalia Vodianova, the original face of the perfume. Watch the commercial here. {Fashionista Inbox}

J.Crew Mercantile will be sold in traditional malls
Last week, J.Crew announced it would start selling its less expensive J.Crew Mercantile line, previously available only in the brand's Factory locations, in its own stores. Now, through a leaked internal memo, we know that the company plans to open 10 Mercantile stores this year in retail centers and malls that do not already house J.Crew or Factory locations. It's a move that might turn around the decline of foot traffic in malls. {Buzzfeed}

Margot Robbie lands on the August cover of Elle
The Hollywood actress graces the latest issue of Elle wearing a wool Saint Laurent dress and sporting perfectly mussed, just-got-out-of-bed hair. Promoting her new film Z for Zacharia, Robbie discusses age, Lil Wayne and her pet rat. {Elle

Maison Kitsuné and Shu Uemura collaborate on a makeup collection
The Parisian clothing brand and Japanese beauty brand are teaming up for a holiday beauty collection to debut in October, incorporating “Parisian timeless elegance with Eastern influences” and including a range of 23 cosmetic products and two hair-care items.  {WWD}

Homepage photo: Estée Lauder