Model and fitness blogger Adrianne Ho — whose site "Sweat The Style" is described by HypeBeast as the "leading source for the new, modern outlook on an active lifestyle, a synthesis of aspiration and street" and "part digital space, part media, part commerce, part production company" — is bringing her street-wear aesthetic to PacSun. Her new collection "Sweat Crew" launches exclusively in stores and online on Friday, and she made a short film (a video lookbook of sorts) to go along with the collection.
Ho and PacSun hosted a ModelFit class for editors on Wednesday in New York City to celebrate the launch of the line, but her collection doesn't just include workout apparel like sports bras and leggings — there are also pinstriped jerseys, mesh tops and windbreaker-style camo jackets. The aesthetic is a mix of athletic and street-wear, in line with Ho's signature personal style.
This is just the latest of many brand collaborations for Ho: According to Hypebeast, she's worked with LVMH, Mercedes-Benz, American Express, Free People, New Balance, Reebok, Lululemon, Nordstrom, Target and many more in the past year alone. She also boasts an impressive 369K followers on Instagram, and considering that PacSun's joined forces with the very social-media savvy Jenner sisters in recent seasons as well, we're betting Ho won't be the last Internet-famous tastemaker the retailer approaches for an exclusive collection.