Fashion people love to take chic summer vacations — and post lots of photos of them on the Internet. Chances are you've followed your favorite models, editors, bloggers and "It" girls on their adventures via social media this season, and the fact that their chosen destinations often involve a beach or other warm-weather climate means that their suitcases were filled to the brim with swimwear.
Not only does the style set tend to flock to similar locales, they tend to pack the same labels, too. From crocheted, barely-there bikinis to striped, sporty maillots, there were a handful of suits that popped up all season long on our Instagram feeds. In the spirit of the final weeks of summer, we rounded up the most popular swim brands among the fashion crowd, which you can see (and shop) below.
Models like Joan Smalls, Hailey Baldwin and Emily Ratajkowski have hit the beach in Brazilian cut suits by Acacia this summer. Designers Naomi Newirth and Lyndie Irons — who hail from Maui and southern California, respectively — are building a following thanks to their tribal prints, intricate cuts and fondness for crochet, which, despite the strange tan lines they might leave, make for truly unique swimwear.
Acacia printed top and bottom, $69.95 each, available at Free People.
Three years ago, Florida natives Megan Balch and Jaime Barker set out to create a line of high-end swimwear that could hold up through the most strenuous summertime activities, like surfing, wakeboarding and beach volleyball. Made in New York with Italian materials, the line already counts many top models and editors as fans.
Flagpole Swim "Lynn" cutout suit, $380, available at Net-a-Porter.
These colorful, crocheted bikinis began to make a splash on social media last summer, but their popularity shows no sign of waning anytime soon. Founded by Turkish-born designer Ipek Irgit, these barely-there suits are not for the shy beachgoer — but if you're down to show some skin (and are willing to wait for the brand to restock its swiftly selling goods), join the likes of Dree Hemingway, Cara Delevingne, Bar Refaeli and Ellie Goulding, who have all been spotted in swimwear by Kiini.
"Tasmin" bikini top, $160, available at Kiini.
Lisa Marie Fernandez
Perhaps the most high-fashion of the bunch, swimsuits by Lisa Marie Fernandez seem to be made for magazine editorials instead of days lounging by the beach — or swimming in a chlorine-y pool. International street style stars like Giovanna Battaglia, Julia Restoin Roitfeld, Elisa Sednaoui and Lena Perminova turned to the label all summer for its retro-inspired silhouettes, which certainly make for a glamorous seaside selfie.
Lisa Marie Fernandez bikini, $390, available at Everything but Water.
This elegant line of swimwear was founded by Marysia Dobrzanska Reeves, a former ballerina with a passion for both surfing and exotic travel. Marysia updates basic, sporty shapes with its signature scalloped edges, making them instantly recognizable on the beach. Plus, many of the silhouettes could easily double as a bodysuit or a crop top to work for both a day in the sun and a night out barhopping.
Marysia "Mott" swimsuit, $314, available at Forward by Elyse Walker.
Founded by Orange County-born sisters Oleema and Kalani Miller, Mikoh swimsuits are becoming known for their one of a kind shapes — we're talking lots of netting, cutouts and weaving string details, plus statement prints that are meant to be mixed and matched.
Mikoh "Namotu" top, $69.95, available at Free People.
Solid and Striped
This line of swimwear, founded in the Hamptons in 2012, is quite possibly the most popular brand among the fashion set on Instagram this summer. Its designs are classic and preppy (but not overly so), and being that the majority of the suits are in timeless, neutral colorways and patterns — stripes and gingham, for example — they can easily become staples that you'll wear for many summers to come. Solid and Striped already has some big-name collaborations under its belt with the likes of Poppy Delevingne and Hilary Rhoda, so we're excited to keep watching this label grow.
The "Anne-Marie" one-piece, $158, available at Solid and Striped.
Triangl's sporty neoprene suits are everywhere this summer, which makes it no surprise that the label's simple, boldly colored wares have inspired their fair share of knockoffs. With a whopping 2.8 million Instagram followers, the Australian label boasts fans all over the globe, and with all of its suits priced under $100, it's widely attainable — even if that trip to Tahiti, sadly, is not. Maybe next year?
"Farrah" bikini, $89, available at Triangl.
From its ready-to-wear to its swimwear, this Australian brand's fashion-forward wares are made for a tropical vacation. Thus it's no surprise that it's quite popular among jet-setting bloggers who flock to the label's unique suits for their world travels.
Zimmermann "Lucia" embroidered mesh bikini, $315, available at Revolve.