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DKNY Wipes Its Social Media Accounts, Drops 'PR Girl'

It's time for a new voice at the New York brand.
The new DKNY. Photo: Instagram

The new DKNY. Photo: Instagram

It seems DKNY has decided it needs a clean slate. 

The fashion house has purged its Twitter and Instagram handles of all past posts, as Mashable so astutely pointed out in a post published Tuesday. While @DKNY sits empty on Twitter, devoid of the tweets from SVP of Communications Aliza Licht (aka DKNY PR Girl) that made it so popular, the brand posted a spliced-up black-and-white photo on its Instagram last week and updated its bio to read, "Work in progress. 9.16.15."

Licht didn't immediately respond to request for comment, but it isn't hard to guess why the team may have decided to hit refresh on its online voice. In April, Maxwell Osborne and Dao Yi Chow, the designers of Public School, were appointed creative directors of DKNY; September 16, the date referenced on Instagram, is the date of their first runway show for the label. And just last month, Donna Karan herself stepped down, marking the suspension of Donna Karan runway shows and collections. With Public School's status in the fashion world nearing peak hype, nabbing Chow and Osborne for DKNY was a big get — one substantial and promising enough, it seems, to rewrite this portion of the brand's Internet history.

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Licht, for her part, continues to Tweet via her personal handle, and remains with the company, Mashable confirmed.