On Sunday, an interview with Patrick Couderc of MJH Fashion — an independent distributor of Hervé Léger in the UK — in the Mail went viral because of his off-color comments about who should (and should not) wear the brand's designs. In his own twisted opinion, women who are "committed lesbians" or "voluptuous" with "very prominent hips and a very flat chest" are better off steering clear of the house's famous (if not slightly passé) bandage dresses, and his words ignited widespread rage around the Internet — including from the label itself.
The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc's comments made in the Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination.
It didn't take long for MJH Fashion to do the right thing, and on Tuesday, it confirmed that Couderc, who served as the BCBG licensee's managing director, is no longer associated with the company. Body shaming has long been one of the most hot-button issues in fashion, and we applaud MJH Fashion and the Max Azria brands for taking steps in the right direction by showing that such nastiness and negativity should have severe consequences.