Time Inc. announced Thursday that it has hired Patrick J. Connors as publisher of InStyle, a position which has been vacant since Nina Lawrence was dismissed in April. The publisher of Departures, Steven DeLuca, has filled the role in the interim and will return to his title full-time when Connors begins on Aug. 26.
Connors has been the publisher of Men's Fitness since 2012 where, according to a statement from Time Inc., he "quadrupled profitability of the brand within his first 16 months on the job" and saw 150% growth in digital business. Connors had previously worked as an associate publisher at Glamour and Details.
There has been a revolving door of publishers at InStyle since Connie Anne Phillips decamped to Glamour in May 2013 after five years at the magazine. Karin Tracy succeeded her immediately from Entertainment Weekly and left in November 2014 when Nina Lawrence was hired from The Wall Street Journal. Lawrence was dismissed in April.
According to The Association of Magazine Media, InStyle's average monthly audience across all platforms in the first six months of 2015 was 13 million, 9.7% bigger than the average monthly audience during the same time period in 2014. (For comparison, Vogue's average monthly audience in the first half of 2015 was 15.4 million, Glamour's was 17.7 million and Elle's was 10.3 million.)
The just-released Sept. 2015 issue, however, was notably smaller than last year's, though publishers no longer release official ad page counts because it doesn't account for a number of other revenue streams. A newsstand issue Fashionista purchased in New York (which may not have as many ads as a subscription copy or as an issue sold in certain regions of the country) had 314.5 ad pages. It's impossible to compare exactly, but that's a 30% decline from last year's 448.
According to a statement from Time, InStyle broke its digital record in July in both mobile and desktop unique visitors. It also boasts the largest audience of affluent women in its category and was named Fashion Media Brand of the Year by The Daily Front Row in 2015. Editor-in-Chief Ariel Foxman was promoted to editorial director of InStyle and People StyleWatch in January, but Connors will only be responsible for InStyle.