The biggest songs of the summer had supermodel-filled music videos to go along with them. First, of course, came Taylor Swift's much-hyped clip for "Bad Blood," starring the likes of Karlie Kloss, Martha Hunt, Lily Aldridge and Cara Delevingne, followed by Gigi Hadid's sexy romp in Calvin Harris's video for "How Deep Is Your Love" and Chanel Iman's cameo in The Weeknd's "Can't Feel My Face." Now, fashion's favorite bad boy (and spring 2015 Calvin Klein Jeans face) Justin Bieber is getting in on the action with the video for his new single "What Do You Mean," which features former Victoria's Secret catalog model-slash-Kendall Jenner look-alike Xenia Deli as his love interest.
If you can look away from Bieber and Deli's heavy petting for a moment, you might notice some subliminal Calvin Klein messaging: The label exclusively outfitted the video's main characters in pieces from its CK Jeans and CK Underwear lines. Considering the brand's commitment to reaching the younger generation by casting the likes of Bieber and Jenner in recent campaigns — and by choosing "sexting" as the theme of its fall 2015 ads — this is the Holy Grail of product placements, and another brilliant marketing move from the American company.
Watch the brand-new (and steamy) video in its entirety above.
Front page photo: Saint Laurent