Scotch & Soda Is Hiring A PR & Marketing Director (NYC)

Scotch & Soda is seeking a passionate fashion, social media savvy manager to develop and execute all PR and Marketing brand activities in the North America market. Candidate will build brand awareness via editorial placement, celebrity/influencer strategies and story telling in the consumer and business space. You will be organizing events and drive traffic to all distribution channels.

Responsibilities:

Public Relations

• Collaborate with the HQ team in Amsterdam in devising a PR strategy for the US market
• Work with internal and external social media team/agencies to devise blogger/social media influencer strategy
• In charge of all magazine and online placements
• Facilitate all sample requests and product pulls
• Distribute press releases and pitch product launches, collection stories and event information
• Create and maintain media lists and editorial calendars
• Compile monthly recap reports
• Responsible for all celebrity product placement
• Set up & facilitate seasonal showroom press day appointments
• Plan and pitch press & VIP opportunities
• Maintain and build direct relationships with key press contacts, opinion makers and industry figures
• Press release writing - Ensure all communications align with corporate brand positioning
• Monitor and report competitor activity and relevant industry trends

Brand Marketing:

• Create comprehensive and integrated digital marketing strategy to support company-wide initiatives including annual events, seasonal promotions, and ad hoc promotions.
• Develop marketing and event strategies to drive traffic to all consumer distribution channels
• Manage and execute in-store events
• Develop and manage customer loyalty programs
• Manage social media channels, support trade show
• Execute strategies within each distribution channel to improve performance and grow sales
• Ensure a cohesive marketing message across all customer touch points.
• Develop and execute the company’s Social Media strategy across all social platforms including but not limited to Facebook, Twitter, Pinterest, Instagram, etc.

Desired Skills and Experience

• Passion for fashion
• Be a great ambassador and live the brand
• Excellent Fashion, Media and Lifestyle relations
• Minimum 5 year PR/Marketing management experience
• Have the ability to innovate and excite
• The ability to take the road less traveled and going beyond current trends
• Budget management
• Ability to work in fast paced/entrepreneurial environment
• Proficient use of Microsoft Office
• Determination to succeed in a high pressure environment
• Capable of adapting to quickly changing circumstances, handle multiple tasks simultaneously, work well under pressure and prioritize
• Able to recognize success as well as failure and being able to learn both individually and collectively from past experiences, retaining best practices.
• Have the ability to take responsibility for results
• Degree in Communications, Marketing or similar field preferred 

To apply, please send your resume to careersUS@scotch-soda.com.

About Scotch & Soda:

Since its start in 1985, Scotch & Soda has grown from a small Amsterdam-based label to a flourishing international fashion brand. All collections are designed with the love of a true collector, enriched by a wealth of inspiration from around the world. Scotch & Soda currently holds over 135 retail stores worldwide, more than 7000 other sales points and a fast growing web store.

Visit http://www.scotch-soda.com for more information.