Months after Condé Nast announced that Style.com would downsize and move under the Vogue.com umbrella, the fallout continues to settle. In May, former Editor in Chief Dirk Standen made the leap to W as its new digital creative director. Now, here's another big one: Style.com's longtime critic and editor at large, Tim Blanks, is taking up the same role at Business of Fashion.
New York Times reporter (and former Style.com deputy editor) Matthew Schneier first reported the news on Wednesday morning, which the London-based BoF promptly aggregated in its own daily digest. (Internets, man.) With Blanks's appointment at the website, BoF will now make a formal foray into runway reviews, which it has generally avoided up until now, focusing instead purely on business features and news.
Blanks isn't BoF's only new hire. The editorial team confirmed to Fashionista that Queennie Yang will be coming on as an editor in China, while Andrew Barker steps in as executive editor in London. Lauren Sherman, who up until Friday was editor at large of this site, is joining as an editor in New York. Former Condé Nast exec Tom Florio is also joining the board.
The Times reports that BoF is also adding educational content on "business basics, marketing and public relations, and fashion history," along with a ranking of fashion schools. Bigger staff, broader coverage.