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XCel Brands Is Hiring A PR Assistant Manager In NYC

Xcel Brands, Inc. is a leader and innovator in the acquisition, design, licensing, marketing, and retail sales of consumer brands. The PR Assistant Manager will work directly with the CMO and outside PR agency assisting with all PR and logistical tasks.

Xcel Brands, Inc. is a leader and innovator in the acquisition, design, licensing, marketing, and retail sales of consumer brands. Xcel owns and manages the Isaac Mizrahi, Judith Ripka, and H Halston brands, pioneering an omnichannel sales strategy inclusive of interactive media, brick and mortar retail, and e-commerce. Xcel also manages and designs the Liz Claiborne New York brand which is sold exclusively through QVC. Headquartered in New York City, Xcel Brands is led by an executive team with significant retailing, licensing, design, and marketing experience, and a proven track record of success in elevating branded consumer products companies. 


  • Work directly with the Chief Marketing Officer and outside Public Relations agency assisting with all public relations and logistical tasks:
        - Develop and execute an annual strategic, integrated press plans to build awareness for the Isaac Mizrahi, Judith Ripka, and H by Halston brands
        - Secure features, news items, editorial placements, and broadcast initiatives in magazines, newspapers, trade publications, blogs, and other online outlets (average of 6.5 million media impressions per month)
        - Facilitate seasonal press previews with editors for all collections across multiple categories
        - Research, develop, and execute blogger relationship building and outreach strategy
        - Plan and execute celebrity and editor gifting programs
        - Develop and execute press plan for strategic partnerships (past include General Motors, Kleenex, Band-Aid, Michaels, Best Buy, and 1-800-Flowers)
        - Assist in monthly press clipping and press reports
        - Draft press releasess
  • Oversee the documentation and archival of all press materials
  • Maintain strong relationships with media contacts in print, online, and broadcast media
  • Manage all sample requests, requirements, returns, and sample closet
  • Work closely with E-Commerce and Marketing teams to effectively promote all brands across all channels
  • Assist with special events/projects, photo shoots etc.
  • Provide departmental support on additional projects as required
  • Manage press for Isaac Mizrahi, Judith Ripka, and Cameron Silver including interviews, TV segments, and public appearances
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  • Bachelor's degree from top tier university
  • 2-4 years relevant working PR experience
  • Highly organized; excellent written and oral communication skills
  • Enthusiastic, self-confident and self-motivated
  • Successfully able to handle multiple demands and competing priorities
  • Possess a sense of urgency with excellent follow through while meeting deadlines
  • Team player; positive and creative thinker
  • Tech savvy with experience in all Microsoft Office programs, Outlook, Cision

To apply, please send your resume and cover letter to INFO@XCELBRANDS.COM.