Now there's even more reason to keep an eye on Coach during New York Fashion Week. Its first runway show on Tuesday will also see the debut of Coach 1941, the brand's new luxury line.
Since former Loewe Creative Director Stuart Vevers took the helm at Coach in 2013, the brand has been shedding its accessible, Middle America image in favor of one that's much more youthful, edgy and higher-end. Coach joined the Fashion Week calendar in February 2014, presenting a spring collection full of covetable outerwear and accessories — and followed it up with an even better offering for fall. And while those presentations helped get the attention of the fashion crowd, relatively few pieces have actually made it into stores. With the creation of a luxury line, we're hoping that will change.
The show, set to take place on the Chelsea High Line, will stream live on Coach's website. Viewers will be able to purchase the spring 2016 collection's saddlebag, designed by Vevers to honor Coach's 75th anniversary next year.
It's exciting news, but whether the new luxury line can help reverse Coach's falling sales remains to be seen.