Athleticwear has become so popular and synonymous with a luxurious lifestyle that even we are having a hard time keeping up with the high-end designers branching out into the market. From Tory Burch's forthcoming sport line to Derek Lam's fall collaboration with Athleta, shoppers can't get enough of all things athleisure. (A host of smaller, start-up labels are getting into the game, too.) But you have to admit, the OG brand for yoga legging devotees is Lululemon, and in order to keep up with consumers' demand for newness, the Vancouver-based company launched several new styles of pants on Tuesday, complete with a wide range of technical updates.
On Sept. 1, Lululemon debuted its new "Pant Wall," which aims to help shoppers choose the right pair for them based on how they want to feel while they're wearing them. According to the company's Design Director Antonia Iamartino, the original spark for this collection came from looking at the idea of training compression, and thinking about how the team could bring this athletic concept to Lululemon customers in a meaningful way. "We're so closely connected to how a woman wants to feel and how that links to sport psychology," she explains. "It's knowing that if you feel good, you'll perform better — you'll have confidence and feel stronger."
The new line consists of five different sensations, ranging from "relaxed" to "tight," which claims to offer the highest level of training compression. In the middle of the spectrum fall the "naked" pants — made from super-lightweight fabric that are meant to feel like you're wearing nothing — as well as the "held-in" and "hugged" pants, the latter two providing extra support in areas surrounding your abs, bum and thighs. In addition, the brand is introducing four new silhouettes within the range and a number of other design updates, including a seamless front that helps prevent camel toe and bonded, laser-cut hems for a cute scalloped line around the ankle that won't roll up.
While a number of Lululemon's tweaks are meant to cater to the athletes among us — whether you're a fan of yoga or training for a marathon — if you simply turn to the brand for your casual off-duty gear, we're betting you'll be pleased with the new line, too.