These days, it's not uncommon for brands to devote major resources to Instagram — both to their own accounts and to inspiring consumers and fashion week show-goers to post about them. Of course, some brands are doing this better than others.
In a new interactive chart compiled by M by Macy's, we're seeing just which apparel companies are leading on the social media platform in both #hashtag mentions and followers, as well as overall engagement. The results, largely, should come as no surprise to those familiar with apparel companies, as many brands' Instagram engagement levels corresponds with their overall company size. Nike, with $30.6 billion in annual revenue, tops both mentions and followers with 47.7 million and 18.7 million and, respectively. While Prada comes in second with mentions (18.7 million), it drops to tenth in followers (4.2 million).
Other surprises include Vans Shoes, which beat out Fendi, Burberry and Louis Vuitton in mentions (14.7 million) to come in sixth, and Adidas Originals, which clocks in at second in followers (6.4 million), but doesn't even rank in terms of mentions.
With Instagram's growing prevalence and brands' fluctuating relevance in the industry, we suspect these figures are subject to change, and rapidly so. For now, though, this ranking is a good indicator of which brands are generating the most interest on social media. Clearly, they're doing something right.
See the full rankings below, and head to Macys.com for more on their methodology.