Fashion Month is not over yet, but if we had to make an early call, we'd say that Givenchy's Riccardo Tisci will be remembered as the MVP of the spring 2016 season. Not only did he celebrate his 10th anniversary at the French house with a spectacular New York City runway show, but he also opened flagship stores in both New York and Milan, and threw wild after-parties in both cities to further demonstrate his gratitude to fans and friends. But all of that marketing must not have been enough for Tisci, because he's also appeared on the covers of several major magazines since August — a rarity for even the most famous fashion designers.
Alongside models like Naomi Campbell, Joan Smalls and Mariacarla Boscono, Tisci has been featured on Vogue Brazil, Sorbet, Madame Figaro and Vogue Japan (see below) — a streak that most celebrities outside of the Kardashian/Jenner/West clan can't compete with. The designer-as-celebrity thing has been picking up steam over the years, and it seems to have hit a fever pitch this year: Not only does Jeremy Scott have a documentary in theaters now, but he's also covered Paper magazine and i-D recently. Similarly, Balmain's Olivier Rousteing appeared on Out and Tetu nearly naked, and also earned a Paper cover this month.
Thanks to social media — each designer mentioned above has over a million Instagram followers — these once behind-the-scenes personalities are now legitimate superstars with legions of international fans. This type of self-promotion has become par for the course among big luxury brands (aside from select cases like Gucci, which hired relatively anonymous designer Alessandro Michele as creative director last year) but will the egos behind the brands soon start to overshadow the actual clothes? We'll have to let the sales numbers speak for themselves, we suppose.