New York Fashion Week is upon us, which means that the chicest women from the city and beyond will be pulling out (or, in many cases, calling in from designers' PR teams) the season's biggest statement pieces in hopes of getting their photos taken by a prominent street style photographer. As we previously discussed, there are certain foolproof items for "baiting" said photogs, whether it's a pair of the brand new Gucci fur loafers or the latest handbag from minimalist label Mansur Gavriel. But for every recognizable, logo'd Moschino sweater you spot, you're just as likely to come across an equally eye-catching ensemble that doesn't immediately recall last season's runways.
To take the guesswork out for you, we've gathered 12 brands that industry insiders have been favoring recently, and that they're likely to wear while going to and from the shows. Read on for our list and get acquainted with these up-and-coming labels as the month-long street style onslaught begins.
Australian designer Kym Ellery has built an impressive following among industry insiders since launching her namesake label in 2007. A former member of the fashion team at Russh magazine, her architectural silhouettes are decidedly editorial, making them ideal subjects for street style photographers.
These handmade, boho sandals by Greek designer Elina Linardaki lit up our Instagram feeds over the summer, and considering it's forecasted to be in the mid-80s through much of New York Fashion Week, we doubt that the ladies who invested in a pair will retire them so soon. Also, brightly colored pompoms and tassels are basically street style Kryptonite.
The London-based womenswear label designed by Serafina Sama is girly and glamorous, but it's that hint of eccentricity — whether it's in the retro shapes, the unique fabrications, the pops of bright color or the fun embellishments — that make Isa Arfen a true street style magnet.
Krewe du Optic
Models, bloggers and celebrities can't seem to get enough of this New Orleans-based eyewear brand that's becoming known for its modern spin on classic shapes and fun colorways. While it's a given that mirrored lenses and tortoiseshell frames will be all over the streets during Fashion Month, Krewe du Optic's goods are bound to be go-tos for trendsetting ladies like Gigi Hadid (see above).
A particular striped off-the-shoulder blouse by Colombian designer Johanna Ortiz was arguably this summer's most social media-famous piece of clothing, thanks to well-dressed women like Olivia Palermo and Lauren Santo Domingo giving it plenty of love. With her dramatic silhouettes (think ruffles, volume and cutouts), vibrant colors and tropical prints, Ortiz's looks are ideal for a warm weather Fashion Week.
The London-based designer of both fine jewelry and playful ready-to-wear counts some of the street style community's biggest names — Leandra Medine, Natalie Joos, Caroline Issa, Nasiba Adilova — as her friends and fans (as seen through her enthusiastic posting of daily adventures on Instagram). But with her penchant for "look at me pieces" like rainbow-striped sweaters, wide-leg overalls, ruffled skirts and mixed prints, we're not surprised that Zinko has bonded with the industry's most daring dressers.
Minimalist, everyday pieces are given a sophisticated upgrade by designer Rosetta Getty, who creates her separates — crew neck sweaters, easy shirtdresses, tailored skirts and day-to-night gowns — in super-luxe materials like cashmere and Japanese twill. Considering how popular these clean looks were all summer in the Hamptons, they'll likely carry over through New York Fashion Week.
Pieces from this Italian label are everything that a street style photographer could hope for: they're bold, bright and patterned, often with graphics and colors that clash — but in a good way. Since launching her eponymous brand in 2012, Jean has stayed true to her Haitian-Italian heritage, mixing traditional ethnic prints with more modern, quirky embellishments and structural silhouettes.
This new label out of Paris has been received with an almost cult-like fervor since it debuted in 2014. Strongly rooted in streetwear, the brand — which was a finalist for the 2015 LVMH Prize — is becoming known for its oversized silhouettes, sweatshirt dressing, retro cuts and general "don't give a fuck" attitude.
Inspired by Russian folklore and art, designer Olga Vilshenko infuses her collections with intricate embroideries and patterns that make for unique, eye-catching garments. With this attention to detail (and emphasis on only using the finest materials), it's no wonder that ladies like Alexa Chung and Florence Welch have taken notice.
These bohemian, embroidered dresses (known traditionally as "vyshyvanka" in Russia) could certainly be considered the official uniform of the street style set this summer. Everyone, from Anna Dello Russo to Giovanna Battaglia to Taylor Tomasi Hill, was spotted in one-of-a-kind garments by Ukrainian label Vita Kin — each of which can take up to three weeks to make. Be prepared to see these gorgeous pieces all Fashion Month long.
Milan-based label Vivetta is not new on the scene (it was founded in 2009), but with its super-sweet, feminine aesthetic and irreverent attitude it's ideal for ladies who want to make a big statement during Fashion Week. Designer Vivetta Ponti's collections have it all: kitschy, retro prints; oversize stripes and florals; full, ladylike skirts; cutesy details and more. The candy-striped overalls from the resort 2016 collection (see above) are already a hit on social media, so we are keeping our eyes peeled for lots more fun Vivetta looks on the street this season.