If you think about the current modeling industry landscape, a couple of things come to mind. First, it's all about the teens: Hailey Baldwin, Bella Hadid, Kendall Jenner, Molly Bair — a good portion of the buzziest (and the most social media-savvy) names on the scene are still in their teenage years, making them the perfect spokespeople for a younger generation of consumers. Second, a handful of genetically blessed families are taking over, from the aforementioned Hadids and Jenners to the Waterhouses, the Delevingnes and the Smiths — two of them, to be exact. Lucky Blue and Pyper America Smith (both also teenagers) have made huge debuts this season, as well as party fixture Jaden and songstress Willow Smith, who are young, hip, multitalented and, obviously, extremely good looking.
Now, the latter fact is about to make 14-year-old Willow Smith even more famous. On Tuesday, The Society Management — the modeling agency who represents the likes of Jenner, Bair, Natalie Westling, Josephine Skriver and more — announced that it has officially signed Smith to its development board. Considering the fact that she's already well-loved by editors (she's appeared in i-D, Wonderland, CR Fashion Book and T) and is receiving a ton of buzz for her new musical releases, we're thinking this partnership will be a very lucrative one.